Sfaturi si Trucuri

de catre Alexandru Onea

Antet de Navigare si SEO

De obicei, oamenii au doar o vaga idee de ceea ce cauta pe internet. De aceea multe persoane cauta prin cuvinte cheie.

Cuvintele cheie cum ar fi pantofi, carti si articole sportive sunt scurte si nu sunt specifice.Aceste cuvinte cheie sunt greu de indexat deoarece multe alte site-uri pot contine articole ce mentioneaza pantofi, aricole sportive sau orice alt cuvant cheie. Totusi, daca indexezi bine un cuvant cheie vei primi un trafic considerabil marit.

Pentru a indexa magazinul cu un cuvant cheie avand o competitie serioasa trebuie sa incluzi cuvantul cheie in antetul de navigare. Trucul functioneaza deoarece antetul de navigare beneficiaza de prezenta pe orice pagina a magazinului.

Cum functioneaza trucul

De exemplu, CS-Cart foloseste un concept de navigare de produs pentru a include link-uri in categoriile principale si subcategorii. Link-urile sunt vizibile doar cand cumparatorul ajunge cu sageata mouse-ului deasupra antetului. Atunci cand motorul de cautare viziteaza site-ul, acesta indexeaza toate paginile in meniu.

Deoarece meniul CS-Cart se conecteaza catre mai multe categorii, toate acestea primesc o parte din puterea trecuta la site prin intermediul link-urilor din surse interne sau externe denumita link-juice.

Ca alternativa puteti utiliza meniul din stanga ce contine link-uri doar catre categorii sau filtrele produsului ce pot fi configurate de catre client. In meniul din stanga aveti link-uri de tip local link juice power.


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